{"id":1888,"date":"2014-01-05T18:26:07","date_gmt":"2014-01-05T16:26:07","guid":{"rendered":"http:\/\/www.optimed.ro\/blog\/?p=1888"},"modified":"2016-12-19T14:38:55","modified_gmt":"2016-12-19T12:38:55","slug":"alcon-si-ciba-vision-impreuna-un-singur-brand","status":"publish","type":"post","link":"https:\/\/www.optimed.ro\/blog\/alcon-si-ciba-vision-impreuna-un-singur-brand\/","title":{"rendered":"Alcon si CIBA VISION &#8211; impreuna un singur brand"},"content":{"rendered":"<p>Ca lider \u00een domeniul \u00eengrijirii vederii, Alcon este dedicat promov\u0103rii unor produse inovatoare care s\u0103 r\u0103spund\u0103 nevoilor pacien\u0163ilor.<\/p>\n<p>Pentru a duce la \u00eendeplinire acest efort, am combinat portofoliul CIBA Vision de lentile de contact \u015fi produse de \u00eentre\u0163inere a lentilelor cu portofoliul Alcon. Cele dou\u0103 companii vor fi acum unite sub brandul Alcon. Organiza\u0163i \u00eentr-o singur\u0103 companie global\u0103 ne vom putea adresa gamei complete de nevoi de \u00eengrijire a vederii pentru pacien\u0163ii din \u00eentreaga lume.<\/p>\n<p>Ca urmare a acestui proces, marca CIBA Vision Corporation va fi \u00eenlocuit\u0103 cu marca Alcon Laboratories, Inc. pe toate etichetele, instruc\u0163iunile \u015fi ambalajele produselor:<\/p>\n<ul>\n<li><strong>AIR OPTIX\u00ae Aqua<\/strong><\/li>\n<li><strong>AIR OPTIX\u00ae for Astigmatism<\/strong><\/li>\n<li><strong>AIR OPTIX\u00ae Aqua Multifocal<\/strong><\/li>\n<li><strong>AIR OPTIX\u00ae Night&amp;Day Aqua<\/strong><\/li>\n<li><strong>DAILIES\u00ae AquaComfort Plus\u00ae<\/strong><\/li>\n<li><strong>Focus\u00ae DAILIES\u00ae All Day Comfort Progressives<\/strong><\/li>\n<li><strong>Focus\u00ae DAILIES\u00ae All Day Comfort Toric<\/strong><\/li>\n<li><strong>FreshLook\u00ae Colors<\/strong><\/li>\n<li><strong>FreshLook\u00ae Colorblends<\/strong><\/li>\n<li><strong>FreshLook\u00ae Dimensions<\/strong><\/li>\n<li><strong>AOSEPT\u00ae PLUS<\/strong><\/li>\n<\/ul>\n<p>Schimbarea marcii CIBA Vision cu Alcon va \u00eencepe \u00een cur\u00e2nd. Pacien\u0163ii vor remarca schimbarea pe noile etichete, instruc\u0163iuni de utilizare \u015fi pe ambalajul exterior ale produselor \u00eencepand cu IANUARIE 2014.<\/p>\n<p><strong>Schimbarea numelui<\/strong><\/p>\n<p>Este posibil\u0103 o perioad\u0103 de tranzi\u0163ie \u00een care ve\u0163i primi at\u00e2t produse cu marca CIBA Vision c\u00e2t \u015fi produse cu marca Alcon inscrip\u0163ionate pe:<\/p>\n<ul>\n<li>Etichet\u0103<\/li>\n<li>Instruc\u0163iuni de utilizare<\/li>\n<li>Ambalaj<\/li>\n<\/ul>\n<p>Produsele astfel etichetate vor fi expuse \u015fi \/ sau disponibile pacien\u0163ilor dvs. simultan. <strong>V\u0103 confirmam c\u0103 produsele con\u0163inute \u00een aceste ambalaje sunt exact acelea\u015fi.<\/strong><\/p>\n<p>Ne vom asigura \u00een continuare c\u0103 aceste schimb\u0103ri vor fi realizate \u00een timp util, cu un impact c\u00e2t mai redus asupra afacerii dvs.<\/p>\n<p>Va multumim pentru intelegere.<\/p>\n<p><a href=\"http:\/\/www.optimed.ro\/blog\/wp-content\/uploads\/informare_ciba-to-alcon_2014-01_web.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-1886\" alt=\"informare_ciba-to-alcon_2014-01_web\" src=\"http:\/\/www.optimed.ro\/blog\/wp-content\/uploads\/informare_ciba-to-alcon_2014-01_web-148x212.jpg\" width=\"148\" height=\"212\" \/>\u00a0Descarca comunicarea PDF<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ca lider \u00een domeniul \u00eengrijirii vederii, Alcon este dedicat promov\u0103rii unor produse inovatoare care s\u0103 r\u0103spund\u0103 nevoilor pacien\u0163ilor. Pentru a duce la \u00eendeplinire acest efort, am combinat portofoliul CIBA Vision de lentile de contact \u015fi produse de \u00eentre\u0163inere a lentilelor cu portofoliul Alcon. Cele dou\u0103 companii vor fi acum unite sub brandul Alcon. Organiza\u0163i \u00eentr-o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,4,30,7,32],"tags":[107],"class_list":["post-1888","post","type-post","status-publish","format-standard","hentry","category-campania-spune-din-priviri","category-comunicate-de-presa","category-lentile-de-contact","category-newsletter","category-noutati-promotii-lentile-de-contact","tag-alcon"],"publishpress_future_action":{"enabled":false,"date":"2026-10-17 02:40:38","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.optimed.ro\/blog\/wp-json\/wp\/v2\/posts\/1888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimed.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.optimed.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimed.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimed.ro\/blog\/wp-json\/wp\/v2\/comments?post=1888"}],"version-history":[{"count":6,"href":"https:\/\/www.optimed.ro\/blog\/wp-json\/wp\/v2\/posts\/1888\/revisions"}],"predecessor-version":[{"id":2035,"href":"https:\/\/www.optimed.ro\/blog\/wp-json\/wp\/v2\/posts\/1888\/revisions\/2035"}],"wp:attachment":[{"href":"https:\/\/www.optimed.ro\/blog\/wp-json\/wp\/v2\/media?parent=1888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.optimed.ro\/blog\/wp-json\/wp\/v2\/categories?post=1888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.optimed.ro\/blog\/wp-json\/wp\/v2\/tags?post=1888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}